Bill serves as a Senior Director within Product Innovation at ICON, focusing on harnessing new technologies for clinical trials. He has worked in the Pharma industry for over 25 years and is the author of 60+ publications and an industry textbook on electronic Patient Reported Outcomes. Bill is Vice Director of the C-PATH ePRO Consortium. He holds a PhD in disease simulation. Bill can be reached at bill.byrom@iconplc.com and via LinkedIn and Twitter (@billbyrom).